TERMS AND CONDITIONS

LP Digital Advertising
Effective Date: 01/01/2026

1. SERVICES

LP Digital Marketing (“Agency”) provides digital marketing services including but not limited to: search engine optimization (SEO), paid advertising, social media advertising, web design, funnel design, copywriting, campaign design, campaign management, budget management, and campaign optimization.

Scope, deliverables, and timelines vary by project and will be outlined in written agreements, proposals, or invoices.

The following are expressly excluded from all services:

Any guarantee of return on investment (ROI)

Any guarantee of leads, sales, traffic, rankings, or performance of any kind

2. FEES & PAYMENT TERMS

Fees may be structured as one-time payments or recurring monthly retainers, depending on the project.

All fees are due as specified in the invoice or agreement.

One-time projects must be paid in full prior to the commencement of work unless otherwise agreed in writing.

Monthly retainers are billed in advance.

Ad Spend:
All advertising spend (e.g., Google Ads, Meta Ads) is separate from Agency fees and is the sole responsibility of the Client.

Late Payments:

A 5% late fee will be applied after 3 days past due

After 5 days past due, the Agency reserves the right to:

Pause all ongoing work immediately

Suspend or terminate active campaigns

Withhold deliverables

No Refund Policy:
All payments made to the Agency are non-refundable under any circumstances, regardless of performance, outcomes, or project status.

3. TERM & TERMINATION

Ongoing Services:

Require 30 days written notice for cancellation

Notice must be submitted in writing via email

Minimum Commitments:

Paid Advertising (no setup fee): typically 3-month minimum

SEO & Web Design: typically 12-month minimum

Projects with setup fees: month-to-month unless otherwise stated

Early Termination:

The Agency reserves the right to charge early termination fees at its discretion

Agency Termination Rights:

The Agency may terminate services immediately if:

Payment is not received

Client becomes non-responsive

Client fails to provide necessary materials or approvals

4. INTELLECTUAL PROPERTY

Ownership of deliverables is contingent upon full payment.

Copywriting: Owned by Client upon full payment

Websites, funnels, campaigns, and creative assets:

Owned by Client only if a setup fee has been paid

Otherwise remain property of the Agency until explicitly released

Retention Periods:
Ownership transfer timelines vary by project and may include:

Funnels: approximately 3 months

Websites: approximately 12 months
(Exact terms defined per project)

Agency Rights:

The Agency retains ownership of all proprietary systems, frameworks, processes, and methodologies

The Client may not replicate, reverse engineer, or reuse these systems

5. ACCOUNT OWNERSHIP

Client typically owns all accounts (ad accounts, domains, analytics)

Agency is granted access for service execution

Exception:

If Client uses an Agency-owned account, the Agency retains full ownership at all times

The Agency reserves the right to revoke access upon termination or breach.

6. PERFORMANCE DISCLAIMER

The Agency makes no guarantees regarding:

Leads

Sales

Revenue

Traffic

Conversion rates

Search rankings

Any measurable outcome

Performance depends on multiple factors including but not limited to:

Market conditions

Competition

Budget

Offer quality

Client responsiveness

7. CLIENT RESPONSIBILITIES

The Client agrees to:

Provide all required materials, content, and approvals in a timely manner

Ensure all provided information is accurate, lawful, and original

Respond promptly to Agency communications

Failure to comply may result in delays, reduced performance, or termination of services without refund.

8. REPORTING & METRICS

The Agency provides reporting no more than once per month

Reports may include screenshots, dashboards, or spreadsheet data

Primary metrics may include:

Leads

Sales

Return on Ad Spend (ROAS)

Additional reporting requests are fulfilled at the Agency’s discretion based on team availability.

9. CONFIDENTIALITY

Client agrees not to disclose Agency pricing, strategies, or methodologies

Agency may use anonymized campaign data for case studies and marketing purposes

Client agrees not to replicate or distribute Agency strategies for competitive use.

10. LIMITATION OF LIABILITY

To the fullest extent permitted by law:

The Agency shall not be liable for:

Loss of profits

Loss of data

Business interruption

Indirect or consequential damages

Total liability shall be limited to the total fees paid by Client in the preceding 3 months

The Agency is not responsible for:

Platform issues (Google, Meta, etc.)

Account suspensions

Campaign disapprovals

Client inability to run campaigns

11. INDEMNIFICATION

Client agrees to indemnify and hold harmless the Agency from any claims arising from:

False or misleading information

Illegal or non-compliant marketing practices

Any materials provided by Client

12. DATA & PRIVACY

The Agency does not sell or distribute Client data

Client is responsible for compliance with all applicable data laws (GDPR, CCPA, etc.)

Client is responsible for obtaining proper consent for email, SMS, and advertising data usage

13. REVISIONS

Copywriting revisions are unlimited if requested within 7 days of initial delivery

Revision requests submitted after this period may be declined

14. FORCE MAJEURE

The Agency shall not be liable for delays or failures due to causes beyond its control, including but not limited to:

Platform outages

Acts of God

Economic disruptions

Government actions

15. GOVERNING LAW

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, United States.

16. ACCEPTANCE

By engaging with LP Digital Marketing, the Client acknowledges that they have read, understood, and agreed to these Terms and Conditions.